The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.



Our mission:

• To provide every customer with the highest quality dessert eating experience, begins with support of our franchisees.
  
• Assistance throughout the development process
  
• Two-week initial training class at headquarters in Minneapolis, MN
  
• Initial on-site training and assistance upon opening a Häagen-Dazs® Shop
  
• On-going marketing and promotional support
  
• On-going operational and marketing/business planning support
  
• Ability to operate under the Häagen-Dazs® trademark.
  

The idea for Häagen-Dazs dates back to the early 1920's. Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients.

The family business grew and prospered throughout the 1930's, 40's and 50's, and by 1961 Mr. Mattus decided to form a new company dedicated to his ice
cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.

Häagen-Dazs started out with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus' passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium and hand picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences.

The Häagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs® shop. It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country.

In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Häagen-Dazs was founded. Since then, it has become a global phenomenon, available in 54 countries. But the same careful attention to quality that Reuben Mattus built into every Häagen-Dazs® product, remains today. Ice Cream lovers the world over now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream.

Since the beginning, Häagen-Dazs has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a few. Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown up palate, with the introduction of the Häagen-Dazs® ice cream bar line in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991, Sorbet in 1993, and the Italian inspired Häagen-Dazs® Gelato line in 2000.

To this day, Häagen-Dazs remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year.

Site Selection

When considering a site for Häagen-Dazs Shop, each location's specific characteristics must be evaluated:

Malls/Outdoor Malls

• Upscale anchors and upscale/cutting edge tenant mix
  
• Designer, factory and/or brand outlets considered
  
• Regional Malls (2 or more major anchors, mid-range to upscale tenants)
  
• Outdoor Malls: Upscale/Power Centers/Lifestyle Centers preferred (2 or more national/regional anchors)
  

Kiosks

• Regional Malls (2 or more anchors, mid-range to upscale tenants)
  Prominent location in high traffic corridor or corner "mouth" food court
  

Street/Small Center Locations

• Upscale commerical business district (office and residential mix)
  
• High visibility location, near restaurants and theaters (popular tourist areas)
  
• Strong foot traffic counts, evening and weekend traffic
  

Unique Locations

• Individual characteristics
  
• High profile settings
  
• Work closely with landlords
  
• Airports, Theme Parks, Conventoin Centers, Casino, Hotel/Restorts, Universities