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Home Care Assistance
Required Capital
$55,000
Units N/A
Required Net Worth
$100,000+
Started N/A
The time is NOW to seize this market opportunity because the senior population in the United States is soaring. Our goal is to catch the wave of growing demand, create the dominant brand in the industry and be a great help to very many people.
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"Our pilot
office had gross sales of $776,661 during its first twelve months of operation and $1,932,911 during its second twelve months of operation."
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 Recently,
Entrepreneur boasted that senior care is the hottest franchise idea for
2004. The authors explain that the senior opportunity is only in its first
inning, and dramatic explosive growth is still to come in the decade ahead.
Home Care Assistance is uniquely positioned in the industry to take advantage
of the senior market. It is based on a new, powerful business concept.
This focus results in greater profits per client and shorter time to profitability.
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Why
Home Care Assistance?
Unique concept
 Home
Care Assistance has a unique business concept. We target consumers who need
24 hour, 7 days a week, live-in home care. This under-served market
segment consists of people who have chronic, low level health problems,
but who are also quite capable of living at home, well into the future.
They simply need additional support to live independently.
 Distinctive
brand identity
We are so committed to building brand equity as the 24/7 Live-In Specialists
that we secured a nationwide phone number for consumers to call who need
our service: 1-866-4-LiveIn.
We trademarked a name for this service: In Home Assisted Living™,
and we are the only company in the industry to offer an exclusive We
Will Be There™ Guarantee.
Short
time to profits
The advantages of focusing on 24 hour, 7 days a week live-in services
are two fold. First, we provide a much needed service for seniors who
wish to live independently and avoid moving into nursing homes. And second,
the 24/7 live-in services generate greater revenues per client
and hence a dramatic compression in time to profitability.
No dominate national brand.
According to The Wall Street Journal, general awareness of the average
franchised home care agency is less than 1%. This is the Home Care Assistance
Franchise opportunity.
Excellent
training and ongoing support.
 Home
Care Assistance prepares you with extensive training in all the nuts and
bolts involved in running a home care business. Our comprehensive training
includes an in depth program at our corporate headquarters, as well as
ongoing support for long-term success.
All
franchisees receive a confidential Operations Manual that exhaustively
covers the following:
- Innovative
Home Care Assistance Business Manager™--our proprietary
scheduling and billing software automates the daily tasks associated
with running a home care business
- Management
of caregivers/clients-includes recruitment and hiring; compensation
and benefits; staffing and case management; record keeping and reporting
- National,
regional and local marketing, advertising and public relations campaigns
- Corporate
policy, procedures and quality control
Forms,
check lists, time sheets, and assorted documents
After
formal training is complete, each franchisee is assigned to a senior member
of our Franchise Management Team who provides detailed, expert guidance
on an ongoing basis.
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Q:
What is unique about Home Care Assistance versus other senior care
franchises?
A:
Home Care Assistance is based on the most sophisticated business
strategy in the industry — one that brings success far beyond
what other companies in home care are achieving. We focus on
the more lucrative 24 hour a day, 7 days a week, live-in services
rather than hourly services. This focus results in greater profits
per client and shorter time to profitability.
Q:
How do I get started?
A:
First, complete the Express Request form and we will contact you
shortly through our Franchise Personnel. Investigate market locations,
demographics, population counts and review the Uniform Franchise
Offering Circular (UFOC) with your advisor.
Q:
What is my total investment?
A:
Depending on the size of your chosen territory, the initial investment
ranges from $48,950 to $117,950 (including the franchise fee). Note
that approximately 36% of your total investment is used as advertising
funds over the initial six months of your business.
Q:
What is the royalty fee?
A:
There is a 5% of gross sales royalty fee. However, we charge only
1% of this fee for the first six months of your business when you
advertise using our approved marketing plan.
 Q:
Once I commit to becoming a Franchisee, how long until I open my
doors for business?
A:
There is no need for a large office or huge investment in real
estate, so it only takes 30-60 days to open your door for business.
During this time, we will schedule you for training at our corporate
headquarters in Palo Alto, California. Once you have completed our
training program, you can immediately initiate the marketing program.
Q:
What size protected territory do I get?
A:
Franchises are being awarded now for "retirement magnets"-cities
that are especially attractive to the older population. In general,
franchise fees depend upon the size and type of territory:
All territories consist of contiguous geography areas.
Territories are priced as follows:
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$19,950 for territories with less than 600,001 people
- $24,950
for territories between 600,001 and 1 million
- $29,950
for territories between 1 million and 1.5 million
- $34,950
for territories between 1.5 million and 2 million
- $39,950
for territories with greater than 2 million people
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Hot
Demographics
- The United
States is at the beginning of a huge population trend
- The fastest
growing segment of the population is over age 65
- Of those
who are 65 or older, 5 million receive home care services
- Approximately
2 million of these people pay privately for home care services-this
translates to 740 people per population of 100,000
The Payoff
- The fee for
a single client receiving 24 hour a day home care service
ranges nationally from $135 to $245 per day (an average of $200
per day), or...
- $975
to $1715 per week
- $9,275
to $89,425
- $246,375
to $447,125 per 5-year period
- The fee for
a single client receiving hourly home care service ranges nationally
from
- $14 to
$24 per hour (an average of $20 per hour), or...
- $392
to $672 per week
- $20,440
to $34,944 per year
- $102,200
to $174,720 per 5-year period
Source: MetLife Research Institute
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