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La Salsa®
Required Capital
$200,000
Units 102
Required Net Worth
$1,000,000+
Started 1989
La Salsa Fresh Mexican Grill® (La Salsa®) opened its first restaurant in 1979 and was purchased by CKE Restaurants in March 2002 along with the acquisition of Santa Barbara Restaurant Group. La Salsa® pioneered the concept of offering high-quality Mexican food in a fast-casual atmosphere.
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 La
Salsa offers personalized service and feature freshly prepared menu
items made without lard, preservatives, or artificial additives. In
1979 La Salsa first opened as a chain of Mexican “taquerias”.
These were neighborhood restaurants where locals and gourmets alike,
gather to eat the “specialty of the house” - the soft tacos,
which are so much a part of the Mexican culture. Today, La Salsa owns
and operates an expanding chain of quick, casual restaurants specializing
in tacos, burritos and other items served in the style of Mexico.
La
Salsa’s personalized approach combined with the Company’s
reputation for serving fresh, healthy food, provides a unique and consistent
experience to a broad range of customers in the community. This approach
results in significant positive word-of-mouth and repeat business.
La
Salsa restaurant designs stimulate all the senses to create contemporary
festive-like atmospheres that celebrate the authentic heritage of Mexico.
Inspired by the vibrant colors and rich textures of Mexican art and
architecture, La Salsa restaurants use a combination of colorful ceramic
tile, authentic artwork, and accent lighting. The restaurant design
allows for flexibility in the design and construction phases which supports
access to multiple retail configurations.
 The
concept behind our food at La Salsa is simple. We take time-honored
recipes and update them to bring the bold tastes and flavors of Mexico
to life in a variety of unique dishes. We are constantly updating our
menu to capture the spirit of Mexico’s varied regions, with dishes
inspired by the fresh seafood of Baja, tender steak that transports
you to the plains of Pueblo, and marinated chicken breast grilled over
an open flame.
La
Salsa makes everything FRESH to order, each item at La Salsa begins
with the freshest, quality ingredients. La Salsa uses only highest quality
proteins, marinated sirloin steak, boneless skinless chicken breast,
seasoned fish, and shrimp. The assortment of fresh ingredients, spices
and sauces bring out layers of flavors in a variety of classic and contemporary
menu items. La Salsa is known for its unique proprietary sauces including
creamy Baja sauce, a robust Roja sauce, Ancho-Chile sauce, and its famous
tangy Chile-Lime dressing.
The
hallmark of the La Salsa restaurants is the display kitchen and a fresh
salsa bar, which allows customers to garnish their food with a wide
variety of La Salsa’s “signature” salsas and trimmings
that delivers a full sensory experience. We offer seven varieties of
salsa to choose from, fresh cilantro, onions and spicy carrots.
Mango (Mild) – A refreshing mix of mangos, peppered with fresh
jalapeno, red bell pepper, garlic and onion.
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Avocado (Mild) – Cool avocado with a hint of jalapeno and spices.
- Roasted Tomato
(Medium) – Fire Roasted tomatoes and onions with garlic, cilantro
and Chile de Arbol.
- Buena (Medium)
– Blend of tomatoes, cilantro, garlic and onions with a touch
of spice.
- Mexicana (Medium-Hot)
– Mix of fresh tomatoes, onions, jalapeno.
- Habanero (Mucho
HOT) – A fiery blast of Habanero peppers sure to punish your senses.\
- Seasonal Salsa
 La
Salsa Cantina in Las Vegas, Nevada was voted "Best ‘rita in
Vegas", La Salsa Cantina is the Home of the original Margarita-by
the-Yard! This fiesta favorite can be ordered with the finest tequilas
imported from Mexico - Silver, Reposado, and Añejo tequilas; all
from blue agaves.
La Salsa
can fit into a variety of setting. La Salsa Express can fit into a space
as small as 675 square feet. Typically a La Salsa Express would be found
in colleges and universities, food courts, theme parks, airports, and
casinos. La Salsa Grill is our traditional prototype ranging in size from
1,200-2,000 square feet, preferably with patio seating. The La Salsa Cantina
serves alcohol and typically ranges in size from 2,200 to 3,200 square
feet. We can also offer the La Salsa Restaurant. This is a white table
cloth, full service restaurant with a bar and an executive chef. The La
Salsa Restaurant can range in size from 3,500 to 6,500 square feet.
 Franchise
Information La Salsa
- $200,000
in liquid assets per store
- $1,000,000 in net
worth per store
- Restaurant experience
or an operating partner with 10% who has restaurant experience
- Franchise Fee:
$50,000
- Royalty: 5%
- Franchise Agreement:
10 years
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