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Franchising
 THE
IDEA
Mixing entertainment and excitement with high quality offerings and bright
colorful stores, Sweet Factory has captured significant market share in
bulk candy retailing, one of the fastest growing retail phenomena sweeping
the country! We are THE “Candy Authority,” executing a winning
formula for retail success that sets the standard for bulk candy retailers.
OUR
MISSION
Advance our leadership position as America’s dominant candy retailer
by providing great service and quality product in a dynamic store design
while steadily increasing sales from our expanding core business and strategic
partnerships.
OUR
APPEAL
- Country’s
largest bulk candy retailer: “America’s Candy Store”•
Strategic locations in America’s premier malls and high traffic
locations enhance landlord relationships, constantly creating new real
estate opportunities
- Store
design adaptable to multiple venues (malls, kiosks, airports, sports
arenas, entertainment centers, etc.
- Retailer
of choice for nearly 75 candy manufacturers creates leverage buying
opportunities
- Executive/management
team that has the experience and proven track record in candy, retail
and franchise industries
 THE
FUTURE
Candy is an American “way of life!” Each American will consume
an estimated 25 pounds of candy every year, contributing to a $24 billion
dollar industry growing at a projected 5% per year over the next 5 years.
Our candy stores appeal to kids (and adults!) of all ages and over 95%
of them will return within a calendar year.
Sweet
Factory is the best-financed bulk candy specialty retailer in the country
with strong annual growth rate in high traffic retail locations! We will
continue our leadership role in the “pick and mix” candy industry
by focusing on quality, freshness, and up-to-the minute candy trends!
Our extremely effective one-price system and our introduction of branded
chocolates have taken us to new heights of retail marketing.
Sweet
Factory’s goal is to become the dominant specialty candy retailer
and “brand” by placing stores in prime retail locations across
the country. We are extremely well positioned to carve out an even larger
share of this unique $24 billion opportunity.
What
Separates Sweet Factory from its competitors?
It’s not just the bright, colorful, fun-to-shop stores. We have
the best selection of the most in-demand candies, including bulk, count
gods, candy-related gifts, sugar-free and kosher products. We can source
the most in-demand and unique products because of our volume. Our one-price
format, colorful self-serve bins and well- conceived merchandising planners
make our products pretty hard to resist.
Franchise
Overview
Sweet Factory is the market leader in the one-price bulk candy industry,
one of the fastest growing retail phenomena sweeping the country! We are
executing a winning formula that sets the standard for bulk candy retailers.
 Owning
a Sweet Factory franchise can provide you with an exciting and rewarding
business opportunity – not to mention a fun place to work. We seek
well-qualified candidates who share the same passion as we do. To get
you started, we will provide you with market evaluation, site selection,
and lease negotiation assistance; store design assistance in accordance
with our standards; education you in our comprehensive training program;
support you during your pre-opening setup and store grand opening; and
provide you with a copy of our confidential Franchise Operations Manual.
Throughout
your association as a Sweet Factory franchise owner, you will continue
to receive the benefits of operational support and consultation from Corporate
Support left staff. In addition, we will provide merchandising, special
event, and holiday promotional support throughout the year. Of course
there are creative marketing programs to enhance your store performance.
Equally
as important, our ongoing support, service, and quantity discount programs
will enhance your opportunity for success.
Enjoy
the satisfaction of becoming your own boss and part of the Sweet Factory
family.
Franchise
Support
Sweet Factory Franchise is proud of the excellent support system provided
to our franchisees.
Site
Selection
We will assist you in selecting a location based on our site selection
criteria: track record of mall, demographics of trade area, comparisons
of other impulse and snack tenants’ sales, traffic counts, visibility
and competition.
We also
consider the general location and neighborhood, traffic patterns, lease
terms, contributions for leasehold improvements, if any, form the landlord
and, of course, the proximity of other franchised units to your proposed
franchise location.
We strive to give our franchise owners every opportunity to succeed and
that, of course, starts with a good location.
Design
and Construction
We will assist you with floor plans for your specific location. All design
plans and specifications should follow in accordance with the Franchise
Agreement. New stores get the latest highly stylized look and feel. We
will make available to you our standard plans and specifications for a
prototype store, including exterior and interior design and layout, fixtures,
furnishings, and signs.
Training
A store can only be as good as its management team and associates! We
are committed to providing a hands-on, extensive 6-week Owner/Manager-in-Training
Program that covers the following subjects: customer service, store standards,
store organization, POS training, opening and closing, employee scheduling,
merchandising, project management, office administration, physical inventory,
and much more.
Field
Support
 Our
goal is to equip you with all the tools you need to run a successful operation.
Our team of experts in Real Estate, Merchandising, Design, Construction,
and Operations are always ready to help you. Site visits are conducted
periodically to make sure your store is delivering the premium candy buying
experience.
We have
a team of buyers and merchandisers and are always one step ahead of the
latest candy and collectibles trends. Sweet Factory strives to have the
most sought after items for which customers are looking.
On-Site
Support
On-site pre-opening and post-opening assistance at the store is provided
in accordance with provisions of the Franchise Agreement.
Continuing
Education
You will receive periodic emails and weekly mails to educate you on running
a successful Sweet Factory store.
Financial/Investment
We are looking for individuals who have prior retail ownership or management
experience and a passion for building the Sweet Factory brand.
Following
is an overview of financial requirements for Sweet Factory franchise candidates
and estimated ranges for franchise costs.
Initial
Franchise Fee: $30,000
On-going Royalties: 5%
Advertising Fee:
1-2% (if applicable)
Minimum Net Worth: $1,000,000
Liquid Assets: $400,000
Term of Franchise Agreement: 10
years, with two subsequent successor options of five years each
Estimated
Investment Costs
The estimated initial investment for a Sweet Factory franchise ranges
from $355,500 to $1,500,000
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